21st century woman...

Sunsilk 21st century woman, the latest reality show aired twice on two different channels is a real marvel initiative to uplift the image of women in our society.

Generally the so called weak or fair gender is stereotyped as meek and dependent whether they are or not. This programme backed by a huge marketing campaign would definitely take the idea of women as an independent and a doer person in a variety of households in every nook and corner of Pakistan. --Thumbs-up Unilevers for this great show--

It’s a wake up call for other MNCs –especially cellular service providers who have mega-budgets which they spend just in wooing customers—what if they spend some amount on fruitful activities. You may also name it Social Marketing!