Thursday, March 02, 2006

Indian awesome marketers or Liars??


Well no doubt India is doing whatever but its also another fact that they are awesome marketers and could do very successful lobbying. And this is what India is doing since last one year and the result is that it successfuly has shifted the focus from China to her country.

I wonder when Pakistanis will realise the power of Country's PR...all foreign newspapers and magazines hold Burqa clad women fottos and the pics from Peshawar and Wana...nobody want to hilight the commercialisation going on in our country..I dont know why all bad things of Pakistan are hilighted. A few days back I saw a documentary made by some Pakistani Journalist again on 'Mullahism' in Pakistan....well I guess we should go one step forward and through media hilight the progressive things happening in our country.

As compare to our situation, India is represented by business women, IT and Call centre geniuses on International media not to foget their ever burgeoning film industry.... Well the e-mail below holds a clipping from http://www.wikipedia.com/ --online largest resource of definitions and information--...in the said clipping Indians have counted themselves as they are contributing in every mega-thing on Earth --some facts are pretty distorted as well--. In my eyes Pakistani abroad are contributing alot. Well do COMMENT on the stats below:

*FACTS TO MAKE EVERY Indian PROUD *

We Indians are the wealthiest among all ethnic groups in America, evenfar better than the whites and the natives.
There are 3.22 millions ofIndians in USA (1.5% of population). YET;
38% of doctors in USA are Indians12% scientists in USA are Indians36% of NASA scientists are Indians34% of Microsoft employees are Indians28% of IBM employees are Indians17% of

INTEL scientists are Indians13% of XEROX employees are Indians

Q. Who is the GM of Hewlett Packard (HP)?A. Rajiv Gupta

Q. Who is the creator of Pentium chip (needs no introduction as 90% ofthe today's computers run on it)?A. Vinod Dahm

Q. Who is the third richest man on the world?A. According to the latest report on Fortune Magazine, it is AzimPremji, who is the CEO of Wipro Industries. The Sultan of Brunei is at 6th position now.

Q. Who was the founder and creator of Hotmail (Hotmail is world's no.1web based email program)?A. Sabeer Bhatia

Q. Who is the president of AT & T-Bell Labs (AT & T-Bell Labs is thecreator of program languages such as C, C++, Unix to name a few)?A. Arun Netravalli

Q. Who is the new MTD (Microsoft Testing Director) of Windows 2000,responsible to iron out all initial problems?A. Sanjay Tejwrika

Q. Who are the Chief Executives of CitiBank, Mc Kensey & StandardChartered?A. Victor Menezes, Rajat Gupta, and Rana Talwar.

*Some of the following facts may be known to you.

These facts were recently published in a German magazine, which deals with WORLD HISTORYFACTS ABOUT INDIA:*

1. India never invaded any country in her last 1000 years of history.
2. India invented the Number system. Zero was invented by Aryabhatta.
3. The world's first University was established in Takshila in 700BC.More than 10,500 students from all over the world studied more than 60 subjects. The University of Nalanda built in the 4 th century BC was oneof the greatest achievements of ancient India in the field of education.
4. According to the Forbes magazine, Sanskrit is the most suitablelanguage for computer software.
5. Ayurveda is the earliest school of medicine known to humans.
6. Although western media portray modern images of India as povertystriken and underdeveloped through political corruption, India was oncethe richest empire on earth.
7. The art of navigation was born in the river Sindh 5000 years ago. Thevery word "Navigation" is derived from the Sanskrit word NAVGATIH.
8. The value of PI was first calculated by Budhayana, and he explainedthe concept of what is now known as the Pythagorean Theorem. Britishscholars have last year (1999) officially published that Budhayan'sworks dates to the 6 th Century which is long before the European mathematicians.
9. Algebra, trigonometry and calculus came from India. Quadraticequations were by Sridharacharya in the 11 th Century; the largestnumbers the Greeks and the Romans used were
10 6 whereas Indians usednumbers as big as 1053.10. According to the Gemological Institute of America, up until 1896,India was the only source of diamonds to the world.
11. USA based IEEE has proved what has been a century-old suspicionamongst academics that the pioneer of wireless communication was Pr!ofessor Jagdeesh Bose and not Marconi.
12. The earliest reservoir and dam for irrigation was built in Saurashtra.
13. Chess was invented in India.
14. Sushruta is the father of surgery. 2600 years ago he and healthscientists of his time conducted surgeries like cesareans, cataract,fractures and urinary stones. Usage of anaesthesia was well known inancient India.
15. When many cultures in the world were only nomadic forest dwellersover 5000 years ago, Indians established Harappan culture in SindhuValley (Indus Valley Civilisation).16. The place value system, the decimal system was developed in India in100 BC.

*Quotes about India:*"We owe a lot to the Indians, who taught us how to count, without whichno worthwhile scientific discovery could have been made." Albert Einstein

"India is the cradle of the human race, the birthplace of human speech,the mother of history, the grandmother of legend and the great grandmother of tradition."

Mark Twain"If there is one place on the face of earth where all dreams of livingmen have found a home from the very earliest days when man began thedream of existence, it is India.

" French scholar Romain Rolland"India conquered and dominated China culturally for 20 centuries withoutever having to send a single soldier across her border." Hu Shih (formerChinese ambassador to USA)

Do we have similar stats & facts consolidated about Pakistan? There is a lot of macro level info available on BoI and PSEB websites. Few movies hosted by PSEB @ http://pseb.org.pk/movie/ as part of marketing collateral are also worth mentioning here. I think a government department or a ministry (EPB, BoI, MoI&B, MoITT, OPF, Pakistan Science Foundation, Pakistan Computer Bureau, etc.) should take up the responsibility to regularly update, verify & consolidate similar information about Pakistan in different creative ways and then carry out a passive offline & online media promotion (e.g. advertorials or sponsored articles, etc.) in addition to traditional marketing.